Please fill out this confidential briefing form.
Accurate information is crucial for the thorough evaluation and execution of your project.
What's the name of your company/brand/product/organization?
In which business sector does your company operate?
Describe your company’s business
What products/services does your company offer?
Why was your company founded?
What channels does your company use to contact potential clients?
What are the strengths of your company?
What are the weaknesses of your company?
Where do you see your company in 5 years? 10 years? 50 years?
Why should I choose your company over your competitors?
List brands competitive towards your brand
What’s the name which will be a part of the logo?
Are there any elements you would prefer to see in the logo?
If you imagine your logo, what would it be?
Desired Date of Completion?
Logos which you like or dislike?
References and Inspirations
What style of logo do you prefer? (Select one)
No Preference: Designer’s choice.
Letter Mark: Letters/initials from your business name are used to create a logo.
Pictorial Mark: An image or shape that is easily recognizable is used to represent your business.
Word Mark: Organization name in a stylized type/font becomes the logo.
Emblem: Organization name enveloped by a pictorial element or shape.
Abstract Mark: An abstract shape or symbol is used to convey the values of your business.
Logo Characteristics. What emotions do you want your logo to convey?
Luxury vs Value
Too LuxuriousLess LuxuriousModerateMore ValueLess Value
Masculine vs Feminine
Very MasculineSomewhat MasculineNeutralSomewhat FeminineVery Feminine
Traditional vs Modern
Very TraditionalSomewhat TraditionalNeutralSomewhat ModernVery Modern
Serious vs Fun
Very SeriousSomewhat SeriousNeutralSomewhat FunVery Fun
Safe vs Daring
Very SafeSomewhat SafeNeutralSomewhat DaringVery Daring
Simple vs Detailed
Very SimpleSomewhat SimpleNeutralSomewhat DetailedVery Detailed
If YES, answer the following:
How old is your current logo?
What elements from your previous logo would you like to retain?
What is the reason for modifying or redesigning your logo?
Who is the primary target audience?
What is the average income level of your target audience?
Which gender are you targeting?
Where do most of your customers live?
What reactions are desired when your target audience meets your brand?
What does your target market/audience care about?
What are your target market’s tastes, views, attitudes, and lifestyle?
Thanks for your time. Let's do great things together.