PANTONE Color of the Year 2023 – VIVA MAGENTA
Pantone’s color of the year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s color of the year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.
PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.
In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future. PANTONE 18-1750 Viva Magenta, a vibrant and nuanced shade of crimson red, is a study in balances: drawing on both warm and cool tones, the color’s origins are grounded in nature with an electrifying hue that can be found in both the physical and virtual spheres, speaking to the diversity of our contemporary world.
Now in its 23rd year of selecting the an annual color, The Pantone Institute considered the onslaught of challenges that people have faced in recent years, like the COVID-19 pandemic, and how they have shaped perspective, values, and attitudes in finding a color for 2023.
Read more here: https://www.pantone.com/color-of-the-year/2023