PANTONE Color of the Year 2024 - PEACH FUZZ - Liqwit Creative Firm
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Pantone’s Color of the Year 2024 – Photo: Courtesy of @pantone

Enhance Your Life With PANTONE Color of the Year

Pantone has once again tapped into our collective values through color. The company has named Peach Fuzz (Pantone 13-1023) as its Color of the Year for 2024. The soft, heartfelt hue expresses the desire to nurture kindness, compassion, and connection—all while fostering a deep coziness as we seek a peaceful future.

A light, delicate shade that sits between pink and orange, Peach Fuzz marks Pantone’s 25th anniversary of its Color of the Year program.

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”

Leatrice Eiseman, Executive Director, Pantone Color Institute™

The color is an evolution of the company’s Color of the Year for 2023, Viva Magenta. Pantone suggests that in recent years, we’ve gained clarity on our priorities and learned to cherish moments spent with loved ones and in cherished locations. Peach Fuzz embodies this sentiment with its cozy, welcoming hue, while its name underscores the significance of tactile experiences.

Pantone’s Color of the Year 2024 – Photo: Courtesy of @pantone

Why Was Peach Fuzz 13-1023 selected to be the Pantone Color of the Year 2024?

In a time marked by turmoil across various aspects of our lives, our longing for nurturing, empathy, and compassion intensifies, alongside our visions of a more tranquil tomorrow. We’re reminded that a fulfilling existence encompasses not only robust physical health but also the capacity to appreciate it fully. In a society often fixated on productivity and external success, it’s crucial to acknowledge the significance of nurturing our inner selves, seeking moments of solace, creativity, and human connection amidst the frenetic pace of modern life.

As we navigate the present and strive towards a new paradigm, we’re reassessing our values, articulating our aspirations with greater mindfulness and empathy. By realigning our priorities with our intrinsic values, we prioritize mental and physical well-being, cherishing meaningful experiences such as the warmth of companionship and the solace of personal reflection. Bearing these reflections in mind, we sought a color for Pantone Color of the Year 2024 that embodies the essence of community and shared connection.

This hue needed to express our yearning for closeness with loved ones and the simple joy of embracing our true selves in moments of solitude. It had to exude warmth and hospitality, fostering a sense of togetherness and evoking a tactile comfort. Our chosen color reflects nostalgia for simpler times, infused with a contemporary vibrancy. Its gentle luminosity and airy allure beckon us towards a brighter future.

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